Hi, I'm Abhinav.

I'm a UX designer and researcher with eight years of experience designing for enterprise platforms, mobile-first consumer apps, and research-driven product teams.

I've worked at Walmart Labs (Bentonville), Mahindra Trringo (Mumbai), and across a handful of startups — usually as the first or second designer on the team.

I care most about making complex systems feel obvious. Pricing tools that buyers actually want to open. Tractor rentals that work for a farmer with one bar of signal. Research findings that don't sit in a deck.

Outside of work, I'm rebuilding this site to learn SvelteKit. You're looking at the demo.