Walmart · 2019

Solving a 6D problem in a 2D interface

Reimagining how Walmart's buyers view portfolios and make pricing decisions at scale.

Client
Walmart
Role
UX Research & Design
Year
2019
Category
Enterprise UX
Solving a 6D problem in a 2D interface

Project overview

In the summer of 2019, I worked as a UX Design intern at Walmart's home office in Bentonville, Arkansas.

My challenge was to reimagine how Walmart's buyers view their portfolios and make pricing decisions. I teamed up with a product intern to create a new system from scratch — one that helps buyers make pricing decisions at scale without consuming hours of their day.

Research

I started with secondary research to understand merchandising and pricing — domains I had zero exposure to. Then I ran interviews with buyers and adjacent personas, synthesizing findings into a working model of their decision flow.

Merchandising research Buyer flow

Findings

Buyers were juggling six dimensions of data — competitor prices, margins, item velocity, regional differences, calendar events, and inventory — across tools that didn't talk to each other. The "6D problem in a 2D interface" was real: most decisions happened in spreadsheets that took hours to assemble.

Solution

We designed a new dashboard that compresses those six dimensions into a single prioritized view. Buyers see what needs attention now, why, and what action is recommended — with full data still one click away.

Dashboard Interaction

Reflection

The biggest lesson: enterprise users don't need fewer features — they need the right one surfaced at the right moment. Reducing cognitive load beat reducing feature count every time.